Get into bloggingīlogging is a great way to spread the word about your business and establish you as an expert in whatever vertical you operate. Having complete profiles is important, and ensuring that those profiles are rich with keywords and phrases that describe what you do will help to increase your visibility. Once you begin to understand the basics of keywords and search engines, you can apply that SEO knowledge to other sites, like your online listings. This guide to small business SEO is a great place to start. With knowledge of a few basic tools you can begin to move the needle and increase the virtual presence of your business. Search engine optimization, or SEO, can sound like a complicated process, but it doesn’t have to be. Promote your business to local customers. Just sign in to your Yelp for Business account and click the Yelp Ads tab, or contact a representative to determine your eligibility. Many businesses are eligible for a free Yelp Ads credit if they haven’t tried ads before. This no-contract, no-commitment advertising campaign allows you to choose your own budget and pause/cancel whenever you like. You can also sign up for Yelp Ads, which prominently places your business listing throughout the Yelp site. Not only do many consumers use the Yelp app to search for great local businesses, but the business information that you add to your Yelp Page-such as hours, website, etc.-is typically pushed through to Yelp partners. A Yelp Business Page is free to set up and is a great way to spread the word about your business. In addition to ensuring that all of your business information is accurate on your own website, be sure all of your online business listings are claimed and complete. Claim and complete your business listings Each of these free online advertising tricks will get you in front of potential customers and help you to be more relevant in local search. We’ve compiled a list of seven free online advertising opportunities that any small business can take advantage of. Search engines are a common starting point for consumers, and as a business owner, being knowledgeable about free ways to help your business appear more often in local searches will bring you more visibility and business. In the digital age, there are a variety of platforms to help you spread the word about your business, but you have to start by getting yourself online. As a small business, there’s nothing better than free online advertising.
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